Active clients
24
2 this month
Blended CPL
$18.40
$2.10 better
Total spend
$42.1K
8% MoM
Agency MRR
$61.4K
$3.2K MoM
Needs attention
Ranked by funnel priorityMADABOLIC — tracking broken
Pixel and lead form not firing. CPL reads $38.10 but the data is unreliable. Fix before any spend decision.
Close rate at 64% — below 70% target
Top funnel leg is the bottleneck. Do not scale spend until close rate is healthy — sales coaching, not more leads.
Prevail S&F (Edmond) — CPL $23.80
CPL $23.80 is just under the $25 flag. Hold current budget and re-evaluate in 5 days.
Escalation → Blake: LASSO budget up on a 0-lead campaign
LASSO | DFY We Just Close | A/B Test | 20260515. Spend TRIPLED on a 0-lead campaign. Budget was increased. Needs kill.
Escalation → Blake: LASSO budget up on a 0-lead campaign
LASSO- MENTOR ADS. 0 leads / 14d+, rate 2.2× baseline. #1 B2B bleeder untouched.
Escalation → Blake: Gameday Mens budget up on a 0-lead campaign
Gameday Mens Newtown | Free T Test | Summer 2026 V1. Spend 4× expected. TRT compliance risk. Investigate before next budget change.
Escalation → Blake: Hill Country worsened since the audit
HILL COUNTRY - STRENGTH 081225. Spend up while 1 lead / $115 CPL. Creative refresh needed now.
Escalation → Blake + Josh: Blake has 3 audit actions unactioned past the 7-day window
Flagged in the Monday 2026-05-18 audit, still open after the 7-day window. Marked red on the coach scorecard.
Escalation → Blake + Josh: Matt G has 1 audit action unactioned past the 7-day window
Flagged in the Monday 2026-05-18 audit, still open after the 7-day window. Marked red on the coach scorecard.
Escalation → Blake + Josh: Tommy has 3 audit actions unactioned past the 7-day window
Flagged in the Monday 2026-05-18 audit, still open after the 7-day window. Marked red on the coach scorecard.
Escalation → Blake + Josh: Mikilah has 3 audit actions unactioned past the 7-day window
Flagged in the Monday 2026-05-18 audit, still open after the 7-day window. Marked red on the coach scorecard.
Escalation → Blake + Josh: Dave has 4 audit actions unactioned past the 7-day window
Flagged in the Monday 2026-05-18 audit, still open after the 7-day window. Marked red on the coach scorecard.
Escalation → Blake + Josh: Jeff Binek has 2 audit actions unactioned past the 7-day window
Flagged in the Monday 2026-05-18 audit, still open after the 7-day window. Marked red on the coach scorecard.
Funnel health
1 Close rate
64% / 70%
2 Show rate
58% / 50%
3 Booking behavior
53% / 50%
4 Lead volume
71% / 40%
Portfolio snapshot
| Client | CPL | Leads (14d) | Status | Note |
|---|---|---|---|---|
Prevail S&F (Yukon) | $14.20 | 182 | On target | Under target |
Prevail S&F (Edmond) | $23.80 | 96 | Watch | Learning phase |
X4 Marketing | $11.40 | 241 | On target | Top performer |
3rd Coast Movement | $19.60 | 134 | On target | Summer Prep live |
MADABOLIC | $38.10 | 42 | Flagged | Pixel/form broken |
District H | $17.90 | 118 | On target | Stable |